Tag Archives: snowboarding

Aether Chasing Winter

‘The idea behind Aether Chasing Winter was to combine two passions: motorcycles and skiing. To get the best of both worlds, we planned a trip through the Rockies in early April, hitting the first of the open roads and the last of the spring skiing. We carried all the gear we needed on the bikes, including poles, boots, and skis. It wasn’t exactly the most practical way to travel, but it definitely was the most exhilarating.’

Nailed the concept and execution, and looked like a lot of fun as well. Aether keep pushing it forward whether it be with their product offerings or use of online media to tell their story.

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Owner Operator Fall/Winter 2012

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Owner Operator is a NYC-based label making technical apparel for cold weather adventures, likely in the mountains. All their outerwear is made in NYC, with other pieces from the collection being produced throughout the USA as well. Classic (understated) styling across the board here, and the packs and hats are especially great: get me that waxed cotton cap and we’re hella cool. Definitely a brand to watch, and everything is available for purchase online.

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Jeremy Jones ‘Bike of Bolts’

This might be a little old in internet days, so apologies if you’ve seen this already… but I hadn’t, and Jeremy Jones was one of my favourite riders growing up, as one of the original eight Forum team members. Shot in a skatepark and on the hiway, this vid explains how Jones got in to bikes and the cutomization of his ’03 Sporty. Pretty rad.

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