Tag Archives: SF

Cadence: PEZ Episode 3

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Here’s the 3rd instalment of the Cadence x Pez video series, and a look at the associated shirt and pin set. Really like the part in this vid where Pez speaks to his and Massan’s experience in Japan and how his art was viewed over there. Smart original content production by Cadence to promote the label, kudos to D. Klein as always.

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MASH SF: Kyle Murphy

New short edit from MASH featuring Kyle Murphy (aka ‘Stinky Carl’) smashing on the brakeless basket. A few things to note: Cali is beautiful, hills and trackbikes are forever, and brakeless rack/basket bikes are the best.

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Cadence: PEZ Episode 2

PEZ breaking down more messenger/graffiti history here in episode 2, presented by Cadence.

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Levis Commuter Series Spring 2013 Lookbook

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Here’s a look at the Levis Commuter Series for spring 2013, featuring a scowly Garrett Chow from MASH in the staring role, with cameos by other SF cycle notables Marc Marino and Rainier Schaefer. The connection makes sense, Levis being the #1 SF brand in history and MASH representing a new style of entrepreneurs and athletes out of the city… I wonder when the official collab will drop? Oh and this collection looks as expected, solid basics with a cycling twist… haven’t picked up a piece from the line yet but anyone I know who has swears by the quality, ups to Levis for doing it proper.

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Here’s an awesome behind-the-scenes video showcasing the build of Aether‘s new San Francisco standalone retail shop, the first for the the label. I’m a huge fan of the recontextualization of shipping containers as live/work/retail spaces, and this build is truly top notch, as if we would expect anything less from a brand of Aether’s caliber. Can’t wait to check this out sometime soon.

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Cadence Fall/Winter 2012/13







Dustin Klein’s Cadence Collection has just release its f/w 2013 drop entitled Numb, a tight run of caps, tech sweats, a jacket and a tee. Not one for cycling caps myself (at all, ever) but I could potentially mess with that polka dot joint under the helmet. Hoodie second from the bottom is also fire, as expected from the SF-based brand. Available online now.

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Freedminds Season 7






New release from Freedminds, the SF line doing it tidy and gully as they have from the get go. Peep the online store for the pieces, standouts for me are the Permanent Vacation snap and and No Love tee.

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