Tag Archives: Alana Paterson

Norse Projects Spring/Summer 2012

We previously gave you a small teaser of the Norse Projects spring/summer 2012 collection, here is a look at the entire lookbook, both studio and outakes. The line was shot by Alana Paterson and styled by Mila Franovich (you will be hearing those two names a lot in 2012).  I dig the styling and the locations for the shoot, especially the outdoor track. As far as the collection goes some solid looks seen, with clean and classic designs and nice fits. I need to get my hands on some Norse Projects pieces, one of my favorite lines and I don’t have one piece from them. Full shoot after the break.

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Poler Stuff: Adventure #005

Poler have been making some big waves in the market over the last little while. They have their formula down, unique quality products and a solid team to back them. They also have some great ideas for their website, with one of them being the Adventure series, which features Poler goods doing what they do best, getting out there. Here is a look at the Poler Adventure #005 entitled Cypress Bowl Cabin Hideaway, shot by my friend Alana Paterson and styled by Mila Franovic. A few of my favorite shots featured above and check here to see the rest of the shoot.

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Photographed by Alana Paterson for Norse Store

I love it when people you know and brands you like come together, as my friend and amazing photographer Alana Paterson shot this great little lookbook for Norse Projects and their Norse Store. The shoot features lines carries at the shop such as Monitaly, Yuketen, Acne, Namainca and a few others, including their house label, Norse Projects. I was just so stoked to see this shoot, featuring great looks and photography, keep reading for the full spread…

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