Here’s an awesome behind-the-scenes video showcasing the build of Aether‘s new San Francisco standalone retail shop, the first for the the label. I’m a huge fan of the recontextualization of shipping containers as live/work/retail spaces, and this build is truly top notch, as if we would expect anything less from a brand of Aether’s caliber. Can’t wait to check this out sometime soon.
Here is another new addition to the Topo Designs family, the Hip Bag. I am a fan of waist/hip bags (but I would only wear one over the shoulder), they are very functional on the bicycle or motorbike, fitting just the essentials and allowing for a place to put sunglasses, gloves etc after getting off the bike. I really like what the folks over at Topo Designs are up to, quality products all made in the USA with really classic designs.
Here is a great insiders look at the creative process of British menswear designer Oliver Spencer provided by G.F.Smith, an independent paper company working on a video series titled ‘Naturalis Works.’ I am a big fan of Oliver Spencer for what he does, it is one of those brands that has really honed in on its own particular style and does it well with great details, nice materials and clean fits. The video features Spencer working through the process on a garment from design to riding his bicycle to the factory to where his products are made, nice moves. Thanks to OEN for the tip.
Here’s an extremely well executed video featuring two of my good friends, Andrew Ly and Melissa Matos, the founders and directors of Trusst. The black and white treatment here really fits with their aesthetic, and I think the pari do a great job explaining their inspirations, motivation, and direction. A bit of an aside from the type of stuff we normally cover here but a great watch if you’ve any interest in the more conceptual ‘high fashion’ side of this biz.
Light My Fire is a Swedish camping accessories company that specializes in products that create fire and the implements used to eat and prepare what ever it is that you will be cookin’ up in the backwoods or your own backyard. The company’s most popular products are the Spork and the Firesteel 2.0, which is a fire-starting device that works in the harshest conditions, both wet and dry. All the products seen in their range are made and designed in Sweden, with emphasis on low-tech, high quality, durable goods. Check the video below for demos (I recommend muting it) and keep reading for a look at the other products in their line, ranging from mealkits, knives, salt and pepper shakers to tinder sticks…
Harley Davidson continues their push to tap new markets, and this video sees them build on the themes that have been the centerpiece of their advertising campaigns lately: Americana, heritage, passion, timelessness, youth, and how a Harley is more than just a bike. I definitely appreciate what they’re trying to accomplish here, but it’s hard to discern if this new image of cultural depth is a marketing ploy (as the company is still climbing back from near-bankruptcy), or if this really is the HD of the present and future. Regardless of motive or intention, this is a great short film, beautifully shot and damn convincing.