‘The idea behind Aether Chasing Winter was to combine two passions: motorcycles and skiing. To get the best of both worlds, we planned a trip through the Rockies in early April, hitting the first of the open roads and the last of the spring skiing. We carried all the gear we needed on the bikes, including poles, boots, and skis. It wasn’t exactly the most practical way to travel, but it definitely was the most exhilarating.’
Nailed the concept and execution, and looked like a lot of fun as well. Aether keep pushing it forward whether it be with their product offerings or use of online media to tell their story.