Really awesome brand identity vid featuring Swedish label Uniforms for the Dedicated, covering topics such as their inspirations, how the line came to be, the intersections of mediums in their ongoing creative process, and the current state of Stockholm. The most notable part for me was when when one of the brand founders was explaining how Sweden’s tangible desire to consume Swedish lines was responsible for their rapid expansion and market gain… if only we had the same sort of attitude in Canada regarding our home-grown lines…
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Well put Kevin! Especially during the holiday season it is more imperative than ever to be supporting Canadian designers and small businesses.